Claire Cole wrote:

30-second summary:

Data-driven content lends credibility and authority to your brand.

Existing public data sources offer a great starting point for implementing a data-driven content strategy.

While they may initially require more heavy-lifting to find and parse through, public data sets offer endless content possibilities.

Fractl’s Project Manager Claire Cole shares strateg...
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liambbarnes wrote:

It takes time to write a brand-new blog article every day, especially when you're an in-house team with a low number of resources and budget. The biggest challenge here is building a content strategy at scale.

So, how do you create a lot of great content?

You start with video

Ali Faagba wrote:

What are the top inbound marketing strategies you can use to build brand awareness?

1. Start with a scalable guest post strateg

Michael Doer wrote:

30-second summary:

Workflow problems can cause a lot of delays in content marketing, use value stream management to figure out the cause.

The next common problem is content quality. Use a range of metrics like the average time on page to figure out the problem.

Content distribution is one of the mo...
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Sumeet Anand wrote:

30-second summary:

Content marketing is a tactic 91% of B2B companies use to generate more leads, build customer loyalty, create a subscriber base, and boost sales revenue.

For most B2B marketers, this strategy helps them achieve top-of-funnel marketing goals.

Let’s face it, developing and distributing white papers, blog articles, videos, and oth...
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Amanda Milligan wrote:

30-second summary:

Emotion is a pivotal component of great content.

If you have an opportunity to create emotional content, you’re much more likely to be successful. 

A new Fractl study reveals what emotions are most common in highly-linked-to content in each industry.

You should explore what emotions are already prevalent in yo...
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Neil Patel wrote:

Sure, we don’t really need any more blogs, but people still create them because they can be such effective marketing channels.

And best of all, unlike social sites, the moment you create a blog that has an audience, you can continually reach them without having to worry about algorithm changes.

So, t...
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Raj Dosanjh wrote:

30-second summary:

A backlink is a link that directs visitors from another website to yours.

Obtaining backlinks is fundamental to improving your sites search engine ranking, the best ranking sites have thousands of backlinks.

While backlinks are important, they are not easy to get and the outreach process can be timely a...
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Joseph Dyson wrote:

30-second summary:

While nofollow links solely dominated the web for 14 years, Google recently announced two new additions: sponsored and UGC links.  

Shortly afterward, Google made further amendments to all three links. 

This article breaks down where things currently stand.  

Joseph Dyson discusses whether the new link attributes impact rankings and concludes wi...
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Gregg Schwartz wrote:

30-second summary:

Companies can rank for trending keywords by combining content marketing with current events.

There are some specific Dos and Don’ts for creating this content in a tasteful manner.

Dos include questioning your motives, thinking of clients first, keeping content value-driven, and giving company updates.

Don’ts include pretending nothing is goi...
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