Claire Cole wrote:

30-second summary:

  • Data-driven content lends credibility and authority to your brand.
  • Existing public data sources offer a great starting point for implementing a data-driven content strategy.
  • While they may initially require more heavy-lifting to find and parse through, public data sets offer endless content possibilities.
  • Fractl’s Project Manager Claire Cole shares strategies for creating original, compelling content from data available to anyone.

The key to creating newsworthy content that captures the attention of audiences is to focus on data collection, analysis, and illustration.