- Workflow problems can cause a lot of delays in content marketing, use value stream management to figure out the cause.
- The next common problem is content quality. Use a range of metrics like the average time on page to figure out the problem.
- Content distribution is one of the most straightforward things to analyze, look at website traffic, and backlinks.
- Content conversion is more tricky to analyze, but you can use customer journey mapping and Google’s Attribution report to get a clear picture.