Neil Patel wrote:

Email Images: Yes or No?

You can use email images, but should you?

I want to start by asking a few questions, because these will help you determine if using email images helps or hurts you. Read these and answer yes or no:

  • Do my images support my brand?
  • Have I optimized the image size?
  • Am I using the right number of images?
  • Am I properly using image alt tags?
  • Are my emails easily accessible?

Chances are you may not even know the answer to all these questions.

If that’s the case, then you’re not getting all you can from your email images, and this guide will help you.