Jack Booman wrote:

If you do this right (and you’ve got a good message-to-market match), what you’re selling will fly off the shelves or fill your dance card with clients and members.

The best example… and the most transparent… is what you see in weight loss.

Those images of the before-and-after miracles, even if yo...
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Daniel Levis wrote:

One of the most pervasive problems on the Internet these days for us marketers is the extreme sales resistance that exists.

Not that sales resistance is anything new. People are conditioned to tune out commercialism of any kind wherever they see it, but online, it’s even worse.

That’s why the advertorial i...
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Neil Patel wrote:

Did you know Google Shopping listings are free for most merchants to use?

Google has also dropped commissions for its Buy on Google program. This means nearly any retailer can sign up for Google Shopping Actions and link their products without paying the 12% commission Google formerly collected on each sale.

Retailers and advertisers hav...
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Daniel Levis wrote:

They can afford it. Great! They’ll never think of whether they can afford it or not until you get them emotionally involved in wanting it!

And who cares if you offer the best service, or the best value, or if your firm has the best reputation, if they don’t want it?

Mos...
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Neil Patel wrote:

Cart abandonment costs businesses $4.6 trillion globally. Research shows that two of the top reasons shoppers abandon carts are:

28% say it’s because of being forced to create an account

21% say it’s due to a long (or complicated) checkout process

Optimized buy now buttons can help streamline this process for us...
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Mari Smith wrote:

Does your business sell physical products? Wondering how to sell your products using Facebook Shops?

In this article, you’ll learn how to create a shop on Facebook, use Commerce Manager to add products to your shop, and promote the products in your Facebook shop. You’ll also discover whether your business is ...
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Daniel Levis wrote:

I came to the realization there’s little point telling a sales story to someone who isn’t first sold on the importance of hearing it. Duh!

So I abandoned my rude habit of “dropping in” on people and immediately trying to sell my service. Instead, I began to sell something entirely different &hellip...
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