Joseph Dyson wrote:

30-second summary:

  • While nofollow links solely dominated the web for 14 years, Google recently announced two new additions: sponsored and UGC links.  
  • Shortly afterward, Google made further amendments to all three links. 
  • This article breaks down where things currently stand.  
  • Joseph Dyson discusses whether the new link attributes impact rankings and concludes with suggestions on how businesses can improve online visibility.