Connie Benton wrote:

30-second summary:

The majority of TikTok users are under the age of 29. So, TikTok is the perfect place if you want to reach Millenials and Gen Zers.

TikTok allows users to create short videos with filters, voiceovers, soundtracks, and other additional features.

If you want to promote your business, there a...
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Masha Varnavski wrote:

If you’re interested in running an Instagram giveaway to attract new followers, you can either host it on your own account or through an influencer’s account. The latter option is referred to as a sponsored giveaway and it’s gaining in popularity.

With a sponsored giveaway, a sponsor or group of sponsors financ...
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Michael Stelzner wrote:

Wondering how to use TikTok for business? Looking for proven advice that goes beyond basics?

To dig deep into TikTok for marketing, I interview Michael Sanchez on the Social Media Marketing Podcast.

Michael is a TikTok marketing expert who specializes in helping consumer-focused brands increase their reach and exposure on TikTok. H...
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Louise Brogan wrote:

#1: Introduce Yourself With Video via the LinkedIn Profile Featured Section

The Featured section for LinkedIn profiles was introduced in 2020 and is still rolling out to accounts. It’s designed to showcase your professional experience and knowledge through links, articles, media, and your own posts on LinkedIn.

This is the perfect plac...
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David Ciccarelli wrote:

30-second summary:

Twitter has unveiled a new Voice Tweet feature, an exciting new way for brands to connect with fans and followers by leveraging the power of the human voice.

Voice Tweets can add context and nuance that strictly visual language can’t capture.

Voices.com’s CEO David Ciccarelli shares five tips for buildi...
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Jenn Herman wrote:

Here are some quick highlights about reels:

They’re short-form video content in full 9:16 portrait mode.

They can be from 3–15 seconds in length.

They can be filmed directly within the Reels camera and/or uploaded from your camera roll on your mobile device.

They can be filmed as one full take ...
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Gini Dietrich wrote:

So how do you know which social channels your customers and prospects use?

Here are a few foolproof ways to find out:

Take your top 10 keywords and search for them on Google or through a social, social listening tools, such as BuzzSumo, where do conversations around those topics occur? Look f...
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Alex Beadon wrote an article about using Instagram Stories for marketing. Even if you're not interested in using Instagram, the same principles can be applied via other channels.

Want to promote your products and services with Instagram Stories? Looking for actionable tips to create intrigue and excitement via Instagram Stories?

In this article, you’ll discover ho...
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