Sumeet Anand wrote:

30-second summary:

  • Content marketing is a tactic 91% of B2B companies use to generate more leads, build customer loyalty, create a subscriber base, and boost sales revenue.
  • For most B2B marketers, this strategy helps them achieve top-of-funnel marketing goals.
  • Let’s face it, developing and distributing white papers, blog articles, videos, and other kinds of content costs time and money.
  • Statistics show that only 43% of B2B companies measure content marketing ROI.
  • A shocking 27% of B2B marketers say they do not know how to measure ROI while 21% feel the process consumes too much of their time.
  • This article takes you through a simplified yet super effective list of important metrics that your company can use to measure ROI and show you how they work.