Amanda Milligan wrote:

30-second summary:

  • Emotion is a pivotal component of great content.
  • If you have an opportunity to create emotional content, you’re much more likely to be successful. 
  • A new Fractl study reveals what emotions are most common in highly-linked-to content in each industry.
  • You should explore what emotions are already prevalent in your industry to gain new ideas and understand what already resonates with your audience.
  • When pitching content to writers, highlight the key emotional takeaways so reporters glean them quickly.