- A backlink is a link that directs visitors from another website to yours.
- Obtaining backlinks is fundamental to improving your sites search engine ranking, the best ranking sites have thousands of backlinks.
- While backlinks are important, they are not easy to get and the outreach process can be timely and expensive.
- There are a common set of guidelines to follow when looking to obtain backlinks. However, these guidelines are often breached, impacting a sites ability to get more backlinks.