Neil Patel wrote:

When checking website traffic of sites that aren’t yours, you’ll usually want to know more than how many visitors they’re getting. Some good reasons to analyze your competitors’ traffic are:

To figure out which of their posts or products generate the most organic traffic

To know which keywords generate the most traffic

...
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Michael Doer wrote:

30-second summary:

Workflow problems can cause a lot of delays in content marketing, use value stream management to figure out the cause.

The next common problem is content quality. Use a range of metrics like the average time on page to figure out the problem.

Content distribution is one of the mo...
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Neil Patel wrote:

Every interaction a visitor has with your website… a pageview, a click… can be used to better understand your audience. 

And when you understand your audience you can target them in a smarter way, and get more bang for your buck from your paid campaigns on Facebook and Google.

Both Facebook an...
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Natalia Sketchley wrote:

30-second summary:

Cross-reference what businesses think their target audience is versus their current reality through Google Analytics .

Create mock-up personas that you can target your campaigns towards. 

Identify key outlets and niches for where your audience consumes media beyond the narrow focus of the business.

Blueclaw’s Online PR Campaign Manager shines...
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