DiTomaso wrote:

Contrary to popular belief, SEO and PPC aren't at opposite ends of the spectrum. There are plenty of ways the two search disciplines can work together for benefits all around, especially when it comes to optimizing your Google Ads. In this informative Whiteboard Friday episode from last Spring, MozCon speaker and Kick Point...
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Tom Pick wrote:

30-second summary:

It’s common for organic search traffic to a website or old blog to decline over time.

While some of the factors causing that are outside the site owner’s control, part of the reason is likely related to problems that gradually build up on the site.

Obsolete content, broken links, a...
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Russell Welch wrote:

30-second summary:

Google search trends show that there have been big increases in Google searches for certain phrases over the last few months.

Some were expected, such as “virtual meetings”, others less so – one of the more troubling Google search trends was “get away with murder”!

A lot of people we...
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Paul Morris wrote:

30-second summary:

From Google’s Cloud Next conference to Starbucks’ shareholder’s meetings, the live event industry has undergone a dramatic transformation in light of the global COVID-19 outbreak.  

As online services become more integrated into people’s lives, audiences expect more information that’s up-to-date and delivered quickly, including the events they plan on attending.

This is whe...
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Christian Carere wrote:

30-second summary:

Take advantage of Google’s search market domination with two spots on the first page of Google – Local pack and localized organic search results.

Optimize for high converting local keywords, establish a local content schedule, and more.

Founder of Digital Ducats Inc. shares a thorough guide on everything you need f...
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Raj Dosanjh wrote:

30-second summary:

A backlink is a link that directs visitors from another website to yours.

Obtaining backlinks is fundamental to improving your sites search engine ranking, the best ranking sites have thousands of backlinks.

While backlinks are important, they are not easy to get and the outreach process can be timely a...
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Joseph Dyson wrote:

30-second summary:

While nofollow links solely dominated the web for 14 years, Google recently announced two new additions: sponsored and UGC links.  

Shortly afterward, Google made further amendments to all three links. 

This article breaks down where things currently stand.  

Joseph Dyson discusses whether the new link attributes impact rankings and concludes wi...
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Gregg Schwartz wrote:

30-second summary:

Companies can rank for trending keywords by combining content marketing with current events.

There are some specific Dos and Don’ts for creating this content in a tasteful manner.

Dos include questioning your motives, thinking of clients first, keeping content value-driven, and giving company updates.

Don’ts include pretending nothing is goi...
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Manick Bhan wrote:

30-second summary:

Google has the ability to measure content quality signals like never before, and with each new Core Update, they understand content quality more as humans do.

Google uses different search models depending on the search query, meaning ranking signals can vary depending on search intent.

In a recent correlation analys...
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Cyrus-Shepard wrote:

What are Core Web Vitals?

So these are real-world experience metrics that Google is looking at, that answer things like: How fast does the page load? How fast is it interactive? How fast is it stable? So basically, when visitors are using your web page on a mobile or a desktop device, what'...
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