Tom Pick wrote:

30-second summary:

  • It’s common for organic search traffic to a website or old blog to decline over time.
  • While some of the factors causing that are outside the site owner’s control, part of the reason is likely related to problems that gradually build up on the site.
  • Obsolete content, broken links, and technical issues are among the correctable items that can help reverse declining search traffic.
  • Principal and senior digital marketing consultant at Webbiquity LLC, Tom Pick shares a nine-step process to identify and fix your old blog site’s problems and regain organic traffic growth.