How to teach an old blog new SEO tricks
- It’s common for organic search traffic to a website or old blog to decline over time.
- While some of the factors causing that are outside the site owner’s control, part of the reason is likely related to problems that gradually build up on the site.
- Obsolete content, broken links, and technical issues are among the correctable items that can help reverse declining search traffic.
- Principal and senior digital marketing consultant at Webbiquity LLC, Tom Pick shares a nine-step process to identify and fix your old blog site’s problems and regain organic traffic growth.