An SEO’s guide to event schema markup
- From Google’s Cloud Next conference to Starbucks’ shareholder’s meetings, the live event industry has undergone a dramatic transformation in light of the global COVID-19 outbreak.
- As online services become more integrated into people’s lives, audiences expect more information that’s up-to-date and delivered quickly, including the events they plan on attending.
- This is where event schema markup can really help optimize event web pages so they show up on search results pages.
- Superb Digital’s Managing Director, Paul Morris shares a comprehensive guide on how to implement event schema markups that can win SERP rich results.