Daniel Levis wrote:

The video below is an example of a type of ad we’ve been running recently on Facebook, YouTube, and other social media networks.

It’s modelled after some of the ads that were run by David Ogilvy to promote Ogilvy & Mather way back in the late 1940s. The ad defies just abou...
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Michael Stelzner wrote:

To explore marketing with webinars, I interview Amy Porterfield on the Social Media Marketing Podcast.

Amy, an expert on webinars and course creation, is the host of the Online Marketing Made Easy podcast. Her course is called Digital Course Academy.

Amy shares the three-part formula she uses to convert prospects into customer...
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DiTomaso wrote:

Contrary to popular belief, SEO and PPC aren't at opposite ends of the spectrum. There are plenty of ways the two search disciplines can work together for benefits all around, especially when it comes to optimizing your Google Ads. In this informative Whiteboard Friday episode from last Spring, MozCon speaker and Kick Point...
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Tom Pick wrote:

30-second summary:

It’s common for organic search traffic to a website or old blog to decline over time.

While some of the factors causing that are outside the site owner’s control, part of the reason is likely related to problems that gradually build up on the site.

Obsolete content, broken links, a...
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Michael Doer wrote:

30-second summary:

Workflow problems can cause a lot of delays in content marketing, use value stream management to figure out the cause.

The next common problem is content quality. Use a range of metrics like the average time on page to figure out the problem.

Content distribution is one of the mo...
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David Ciccarelli wrote:

30-second summary:

Twitter has unveiled a new Voice Tweet feature, an exciting new way for brands to connect with fans and followers by leveraging the power of the human voice.

Voice Tweets can add context and nuance that strictly visual language can’t capture.

Voices.com’s CEO David Ciccarelli shares five tips for buildi...
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The first bullet point below instantly reminded me of how I put my book, Riffs on a Purple Cow, together mostly from blog posts from White Hat Crew, which in turn were riffs on blog posts from Seth Godin's blog.

John Jantsch wrote:

Questions I ask Robert Glazer:

You curated your book from a wee...
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Mari Smith wrote:

Does your business sell physical products? Wondering how to sell your products using Facebook Shops?

In this article, you’ll learn how to create a shop on Facebook, use Commerce Manager to add products to your shop, and promote the products in your Facebook shop. You’ll also discover whether your business is ...
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Anastasia-Yvoni Spiliopoulou wrote:

30-second summary:

Display and video advertising already have tactics that can be highly effective in a cookie-less world.

Contextual advertising is going to rise, as users will be in the right state of mind to interact with the brands’ ads.

Content sponsorship is going to build strong relationships between brands and consumer...
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Russell Welch wrote:

30-second summary:

Google search trends show that there have been big increases in Google searches for certain phrases over the last few months.

Some were expected, such as “virtual meetings”, others less so – one of the more troubling Google search trends was “get away with murder”!

A lot of people we...
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