Daniel Levis wrote:

The video below is an example of a type of ad we’ve been running recently on Facebook, YouTube, and other social media networks.

It’s modelled after some of the ads that were run by David Ogilvy to promote Ogilvy & Mather way back in the late 1940s. The ad defies just about every video ad best practice you’ll hear about in the modern age.

...

So what kind of a score are we looking at?

0.5 out of 5.

A total loser.

Then why does the ad work?