Jenna Jantsch wrote:

You know those Google and Facebook first start reviews we all know and love. It’s become a crucial part of marketing these days. Let’s face it when we go to make a purchase, the presence of a lot of 4 or 5-star reviews provides us with a level of trust that thi...
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Neil Patel wrote:

Cart abandonment costs businesses $4.6 trillion globally. Research shows that two of the top reasons shoppers abandon carts are:

28% say it’s because of being forced to create an account

21% say it’s due to a long (or complicated) checkout process

Optimized buy now buttons can help streamline this process for us...
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Neil Patel wrote:

Are you a local business that serves customers at a physical address?

Then you must snatch the golden opportunity to grab consumer attention with the ultimate local guide, on a mobile device including the iPhone and iPad as well as all Android device products.

⅓ of mobile searches are based on locatio...
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Masha Varnavski wrote:

If you’re interested in running an Instagram giveaway to attract new followers, you can either host it on your own account or through an influencer’s account. The latter option is referred to as a sponsored giveaway and it’s gaining in popularity.

With a sponsored giveaway, a sponsor or group of sponsors financ...
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Jack Booman wrote:

...you need a powerful, targeted, irresistible LEAD GENERATION MAGNET, or LGM.

Too many entrepreneurs understand the theory on a superficial level — to give something away for FREE or super cheap, in exchange for a physical or email address.

And they know an LGM has to be part of their marketing sequenc...
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Anthony Gaenzle wrote:

30-second summary:

The fact alone that the search engine giant has deemed site speed important should be enough for you to make it a priority.

As your page load speed increases second-by-second, the bounce rate also increases a lot.

It’s challenging enough to craft a call-to-action that convinces your site visitors ...
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Michael Stelzner wrote:

Wondering how to use TikTok for business? Looking for proven advice that goes beyond basics?

To dig deep into TikTok for marketing, I interview Michael Sanchez on the Social Media Marketing Podcast.

Michael is a TikTok marketing expert who specializes in helping consumer-focused brands increase their reach and exposure on TikTok. H...
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Mark Webster wrote:

30-second summary:

Featured snippets are here to stay, so it’s time for you to adapt.

65% of organic Google searches now include at least one rich snippet.

Ranking for them isn’t as difficult as you think.

There is a structured and repeatable process for gaining those positions.

Authority Hacker’s Co-founder, Mark Webst...
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Louise Brogan wrote:

#1: Introduce Yourself With Video via the LinkedIn Profile Featured Section

The Featured section for LinkedIn profiles was introduced in 2020 and is still rolling out to accounts. It’s designed to showcase your professional experience and knowledge through links, articles, media, and your own posts on LinkedIn.

This is the perfect plac...
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Cyrus-Shepard wrote:

If your websites are like most, they include a fair amount of extra "stuff" in the title tags: things like your brand name or repeating boilerplate text that appears across multiple pages.

Should you include these elements in your titles automatically?

To be fair, most sites do.

Alternatively, could it help your SE...
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