Collette Eccleston wrote:

Most people aren’t used to being so alone, so confronted with themselves (or their families) with no ability to escape and find a space of their own. As a result, they’ve tried to create fresh experiences despite nothing new being available.

How Content Marketing Can Fill the Pop Culture Void

What doe...
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Natalia Sketchley wrote:

30-second summary:

Cross-reference what businesses think their target audience is versus their current reality through Google Analytics .

Create mock-up personas that you can target your campaigns towards. 

Identify key outlets and niches for where your audience consumes media beyond the narrow focus of the business.

Blueclaw’s Online PR Campaign Manager shines...
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Gini Dietrich wrote:

What are Email Drip Campaigns and Why Should You Care?

First things first: drip campaigns are a progression of marketing emails that are sent out automatically on a set schedule.

You may also have heard them called email nurture campaigns, drip marketing, automated email campaigns, or lifecycle emails.

Regardless of what you call them...
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Michael Stelzner wrote:

Four Things Non-Designers Need to Know About Design

As a non-designer teaching non-designers, Donna used to think that she needed to teach her students some key principles of design. But through trial and error, she’s come to realize that it’s actually all about paring it back. We need to flip it o...
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Yesterday, Neil Patel shared 7 tips for getting results from your content marketing. One in particular jumped out at me:

2. You’re not publishing enough

When it comes to uploading content, quality beats quantity any day.

However, if you’re just posting once a month, you’re going to struggle to grab any real attention.

Consistency is ke...
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I read something today that reminded me that one way to set yourself apart in a crowded market is to be willing to do what other people aren't. Live video is a perfect example.

Michael Stelzner wrote:

Many people worry that they’re not extroverted enough to go live, but a little planning can make live...
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The fundamentals of SEO rarely change. But some of the details do.

Most of SEO can be covered by a few basics:

Frequently publish content that people like.

Format it so that people can read it easily, and search engines can figure out what it's about.

Get links to it from high-quality related websites.

...
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Gini Dietrich wrote something that I agree with wholeheartedly:

Blog Checklist #3: Use Strategic External Links

One of the things that drives me batty about media relations is the publications and bloggers who won’t include external links in their content.

They opt, instead, to link to all of their own content.

...

A study by Reboo...
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Neil Patel wrote something the other day that resonated with me. I was reminded of how I used a bunch of old blog posts I'd written in response to blog posts by Seth Godin to create my eBook, Riffs on a Purple Cow.

29% of top marketers repurpose their best content, while 27% listed producin...
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