Neil Patel wrote something the other day that resonated with me. I was reminded of how I used a bunch of old blog posts I'd written in response to blog posts by Seth Godin to create my eBook, Riffs on a Purple Cow.
Overall, not having enough time, the quality of their content, creating that content, scaling content creation, and generating ideas were the top five most mentioned challenges facing the modern marketer.
The benefits of repurposing content? Those top five challenges are alleviated and made easier.