Gini Dietrich wrote:

What are Email Drip Campaigns and Why Should You Care?

First things first: drip campaigns are a progression of marketing emails that are sent out automatically on a set schedule.

You may also have heard them called email nurture campaigns, drip marketing, automated email campaigns, or lifecycle emails.

Regardless of what you call them, they involve “dripping” small amounts of information, over time, based on actions they take or a distribution schedule you set.