I read something today that reminded me that one way to set yourself apart in a crowded market is to be willing to do what other people aren't. Live video is a perfect example.

Michael Stelzner wrote:

Many people worry that they’re not extroverted enough to go live, but a little planning can make live video work for them. Part of that planning is having a format for starting your live video. Nicole starts all her broadcasts with an introduction, a welcome, and a request to share the video.

That's just one little snippet from a very good, in depth article about using live video in business. It's definitely worth a read.