Natalia Sketchley wrote:

30-second summary:

  • Cross-reference what businesses think their target audience is versus their current reality through Google Analytics .
  • Create mock-up personas that you can target your campaigns towards. 
  • Identify key outlets and niches for where your audience consumes media beyond the narrow focus of the business.
  • Blueclaw’s Online PR Campaign Manager shines a light on how audience insights can catalyze your campaign results for good.