How to Enhance LinkedIn Marketing With Video
#1: Introduce Yourself With Video via the LinkedIn Profile Featured Section
The Featured section for LinkedIn profiles was introduced in 2020 and is still rolling out to accounts. It’s designed to showcase your professional experience and knowledge through links, articles, media, and your own posts on LinkedIn.
This is the perfect place to share a video introducing yourself and your business. Ideally, it should be a short video—under a minute—where you talk directly to the camera. It’s important to catch your audience’s attention in the first few seconds.