Jack Booman wrote:

...you need a powerful, targeted, irresistible LEAD GENERATION MAGNET, or LGM.

Too many entrepreneurs understand the theory on a superficial level — to give something away for FREE or super cheap, in exchange for a physical or email address.

And they know an LGM has to be part of their marketing sequence to attract prospects, customers, and clients.

But too often they just throw something together or pull another product off the shelf, slap a different name on it, and call it an LGM.

Big mistake.