Jenn Herman wrote:

Here are some quick highlights about reels:

They’re short-form video content in full 9:16 portrait mode.

They can be from 3–15 seconds in length.

They can be filmed directly within the Reels camera and/or uploaded from your camera roll on your mobile device.

They can be filmed as one full take ...
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Neil Patel wrote:

Every interaction a visitor has with your website… a pageview, a click… can be used to better understand your audience. 

And when you understand your audience you can target them in a smarter way, and get more bang for your buck from your paid campaigns on Facebook and Google.

Both Facebook an...
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Stephanie Liu wrote:

Want to live-stream on Facebook? Wondering how to go live without third-party tools?

In this article, you’ll discover how to set up a live stream with Facebook Live Producer. You’ll learn how to activate valuable features that improve engagement and live-stream management, and find out how to customize the thumbnail for you...
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Paul Morris wrote:

30-second summary:

From Google’s Cloud Next conference to Starbucks’ shareholder’s meetings, the live event industry has undergone a dramatic transformation in light of the global COVID-19 outbreak.  

As online services become more integrated into people’s lives, audiences expect more information that’s up-to-date and delivered quickly, including the events they plan on attending.

This is whe...
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Sumeet Anand wrote:

30-second summary:

Content marketing is a tactic 91% of B2B companies use to generate more leads, build customer loyalty, create a subscriber base, and boost sales revenue.

For most B2B marketers, this strategy helps them achieve top-of-funnel marketing goals.

Let’s face it, developing and distributing white papers, blog articles, videos, and oth...
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Daniel Levis wrote:

I came to the realization there’s little point telling a sales story to someone who isn’t first sold on the importance of hearing it. Duh!

So I abandoned my rude habit of “dropping in” on people and immediately trying to sell my service. Instead, I began to sell something entirely different &hellip...
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Amanda Milligan wrote:

30-second summary:

Emotion is a pivotal component of great content.

If you have an opportunity to create emotional content, you’re much more likely to be successful. 

A new Fractl study reveals what emotions are most common in highly-linked-to content in each industry.

You should explore what emotions are already prevalent in yo...
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Ann Smarty wrote:

30-second summary:

Why influencer marketing should be an essential part of any digital marketing strategy.

How to find approachable influencers, device the best way to associate them with your brand.

Research each influencer and each opportunity to maximize your chances to get noticed.

Plus, there’s a key to keep those initial relationshi...
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Christian Carere wrote:

30-second summary:

Take advantage of Google’s search market domination with two spots on the first page of Google – Local pack and localized organic search results.

Optimize for high converting local keywords, establish a local content schedule, and more.

Founder of Digital Ducats Inc. shares a thorough guide on everything you need f...
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John Jantsch wrote:

In this episode of the Duct Tape Marketing Podcast, I interview Donald Miller, the CEO of StoryBrand. At StoryBrand every year Don helps more than 3,000 business leaders clarify their brand message. Combined, Don’s books have spent more than a year on the New York Times Bestsellers list. His books include: Blu...
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