Instagram Reels: What Marketers Need to Know
Here are some quick highlights about reels:
- They’re short-form video content in full 9:16 portrait mode.
- They can be from 3–15 seconds in length.
- They can be filmed directly within the Reels camera and/or uploaded from your camera roll on your mobile device.
- They can be filmed as one full take or a series of takes stitched together.
- They’re mobile-only. They can only be uploaded on mobile devices.