How to Use Shared Media In the PESO Model Process
So how do you know which social channels your customers and prospects use?
Here are a few foolproof ways to find out:
- Take your top 10 keywords and search for them on Google or through a social, social listening tools, such as BuzzSumo, where do conversations around those topics occur? Look for specific social media responses that turn up community sites, news articles and blogs.
- Log into Google analytics. I love Google analytics. Look at your referral report. Which social channels send you the most traffic?
- Conduct an audience survey and ask them to share where they get their information online and which social channels they use.
- Slip a simple question about social media media channel usage into your next conversation and asked your customer success team to do so as well. Once you know where your audience hangs out online, you can start to engage with them and build relationships.