Connie Benton wrote:

30-second summary:

  • The majority of TikTok users are under the age of 29. So, TikTok is the perfect place if you want to reach Millenials and Gen Zers.
  • TikTok allows users to create short videos with filters, voiceovers, soundtracks, and other additional features.
  • If you want to promote your business, there are multiple paid advertising options. You can run branded hashtag challenges, brand takeovers, and infeed content ads.
  • Influencers are a big deal on TikTok. By partnering with influencers, you can expand your reach and grow your TikTok audience.
  • Countries across the world are raising concerns over TikTok’s data and security policies. Therefore, before you start creating a marketing strategy for TikTok, it’s worth checking the local regulations.
  • Find out how you can take advantage of TikTok for business.