Kevin Carney wrote:

30-second summary:

Founder and CEO of Organic Growth, Kevin Carney interviewed 39 marketing professionals about their link building practices.

He has brilliantly condensed all these thoughts and highlighted a group of eight which is much more strategic about their link building.

More insights on what makes them unique and the most preferr...
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Yesterday, Neil Patel shared 7 tips for getting results from your content marketing. One in particular jumped out at me:

2. You’re not publishing enough

When it comes to uploading content, quality beats quantity any day.

However, if you’re just posting once a month, you’re going to struggle to grab any real attention.

Consistency is ke...
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The fundamentals of SEO rarely change. But some of the details do.

Most of SEO can be covered by a few basics:

Frequently publish content that people like.

Format it so that people can read it easily, and search engines can figure out what it's about.

Get links to it from high-quality related websites.

...
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Gini Dietrich wrote something that I agree with wholeheartedly:

Blog Checklist #3: Use Strategic External Links

One of the things that drives me batty about media relations is the publications and bloggers who won’t include external links in their content.

They opt, instead, to link to all of their own content.

...

A study by Reboo...
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