One of the most pervasive problems on the Internet these days for us marketers is the extreme sales resistance that exists.
Not that sales resistance is anything new. People are conditioned to tune out commercialism of any kind wherever they see it, but online, it’s even worse.
That’s why the advertorial is such an important element in your lead generation arsenal. The advertorial concept will never go out of style because it leverages a universal social standard that’s burned deep into your prospect’s brains. So deep in fact, it makes an effective advertorial appeal almost irresistible.