Manick Bhan wrote:

30-second summary:

Google has the ability to measure content quality signals like never before, and with each new Core Update, they understand content quality more as humans do.

Google uses different search models depending on the search query, meaning ranking signals can vary depending on search intent.

In a recent correlation analys...
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Gini Dietrich wrote:

So how do you know which social channels your customers and prospects use?

Here are a few foolproof ways to find out:

Take your top 10 keywords and search for them on Google or through a social, social listening tools, such as BuzzSumo, where do conversations around those topics occur? Look f...
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DaisyQ wrote:

The internet will say: “Just research topics using these 50 handy tools and you’ll get a ton of ideas!” That’s cancelled. Slogging away with topics every week for three-plus years taught me that this advice — though well-intentioned — quickly wears thin. Especially if your topic or industry is niche.

So here’s wha...
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Laura Petrolino wrote:

The Apple marketing arm is genius in many ways, so it’s unsurprising they offer a great case study of the marketing halo effect.

In 2005, Apple focused a good chunk of their marketing budget behind the iPod.

...

Why the iPod?

Why not focus on bigger revenue drivers such as personal computers, software,...
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Cyrus-Shepard wrote:

What are Core Web Vitals?

So these are real-world experience metrics that Google is looking at, that answer things like: How fast does the page load? How fast is it interactive? How fast is it stable? So basically, when visitors are using your web page on a mobile or a desktop device, what'...
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Connie Benton wrote:

30-second summary:

A customer journey map is a visual representation of every interaction between you and your customers. Proper customer journey mapping can make a huge difference in conversions and help you create a more customer-centric marketing strategy.

Customer journey mapping starts with identifying your user personas. This way, you’ll know exac...
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Kevin Carney wrote:

30-second summary:

Founder and CEO of Organic Growth, Kevin Carney interviewed 39 marketing professionals about their link building practices.

He has brilliantly condensed all these thoughts and highlighted a group of eight which is much more strategic about their link building.

More insights on what makes them unique and the most preferr...
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Laura Petrolino wrote an article that may sound like it's about leadership rather than marketing. But if you're swamped with doing all your marketing yourself, you may benefit from it.

Let’s talk about delegation.

It’s possibly one of the most crucial parts of leadership. But it’s so gosh darn difficult to do.

Even when you hav...
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Alex Beadon wrote an article about using Instagram Stories for marketing. Even if you're not interested in using Instagram, the same principles can be applied via other channels.

Want to promote your products and services with Instagram Stories? Looking for actionable tips to create intrigue and excitement via Instagram Stories?

In this article, you’ll discover ho...
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Seth Godin wrote:

Thea von Harbou invented the countdown. 10, 9, 8…

It works.

It focuses the attention of everyone involved and ensures that we’re truly alert for what’s going to happen next.

It helps that the numbers go down, not up (because up might never end). And it helps that as we get close...
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