The impact of Coronavirus on digital marketing and effective solutions
Moving back to the ongoing corona situation, you will need to develop a different, short-run strategy to implement during the lockdown. You can start by:
- Understand the audience
- Assess whether your product is in demand
- Evaluate the amount of website traffic and its source
- Notice how the user behavior on your website
Prepare a marketing strategy around these factors. If your product is in demand, you can draw in a huge amount of traffic through your local implementations.