Subscribe by EmailThe Halo Effect In Marketing: From Brand Reputation to Product Sales
The Apple marketing arm is genius in many ways, so it’s unsurprising they offer a great case study of the marketing halo effect.
In 2005, Apple focused a good chunk of their marketing budget behind the iPod.
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Why the iPod?
Why not focus on bigger revenue drivers such as personal computers, software, and services?
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By anchoring it’s marketing through the popular and market dominate iPod, people clearly saw Apple as a technology leader, innovator, and the best, most forward thinking choice.
