Paul Morris wrote:

30-second summary:

  • From Google’s Cloud Next conference to Starbucks’ shareholder’s meetings, the live event industry has undergone a dramatic transformation in light of the global COVID-19 outbreak.  
  • As online services become more integrated into people’s lives, audiences expect more information that’s up-to-date and delivered quickly, including the events they plan on attending.
  • This is where event schema markup can really help optimize event web pages so they show up on search results pages. 
  • Superb Digital’s Managing Director, Paul Morris shares a comprehensive guide on how to implement event schema markups that can win SERP rich results.