Raj Dosanjh wrote:

30-second summary:

  • A backlink is a link that directs visitors from another website to yours.
  • Obtaining backlinks is fundamental to improving your sites search engine ranking, the best ranking sites have thousands of backlinks.
  • While backlinks are important, they are not easy to get and the outreach process can be timely and expensive.
  • There are a common set of guidelines to follow when looking to obtain backlinks. However, these guidelines are often breached, impacting a sites ability to get more backlinks.