Gregg Schwartz wrote:

30-second summary:

  • Companies can rank for trending keywords by combining content marketing with current events.
  • There are some specific Dos and Don’ts for creating this content in a tasteful manner.
  • Dos include questioning your motives, thinking of clients first, keeping content value-driven, and giving company updates.
  • Don’ts include pretending nothing is going on, posting irrelevant content, abandoning your existing SEO strategy, or giving up.
  • VP of sales and marketing at Strategic Sales & Marketing, helps you achieve SEO value while maintaining sensitivity using trending keywords.