Manick Bhan wrote:

30-second summary:

  • Google has the ability to measure content quality signals like never before, and with each new Core Update, they understand content quality more as humans do.
  • Google uses different search models depending on the search query, meaning ranking signals can vary depending on search intent.
  • In a recent correlation analysis we did in the sports ticketing industry, the top factors that correlated with good rankings were long-form landing page content and high domain authority.
  • Given Google’s guidance about their forthcoming 2021 web vitals update, page experience and performance are likely going to become more essential for ranking on page one.
  • LinkGraph’s CTO explains how machine learning is helping us better understand how Google finds and evaluates content quality signals when ranking web pages.