Blog Topics: How to find Your Sweet Spot (Even in a Boring Niche)
The internet will say: “Just research topics using these 50 handy tools and you’ll get a ton of ideas!” That’s cancelled. Slogging away with topics every week for three-plus years taught me that this advice — though well-intentioned — quickly wears thin. Especially if your topic or industry is niche.
So here’s what I would recommend instead:
- Figure out what your people care about
- Find where the magic happens
- Keyword research your topics
- Brainstorm, categorize, and prioritize
- Execute