Connie Benton wrote:

30-second summary:

  • A customer journey map is a visual representation of every interaction between you and your customers. Proper customer journey mapping can make a huge difference in conversions and help you create a more customer-centric marketing strategy.
  • Customer journey mapping starts with identifying your user personas. This way, you’ll know exactly which customer segment to market.
  • Next, you identify and map out every touchpoint or experience along the customer journey. This will help you learn and later predict customer behavior and buying decisions.