Collette Eccleston wrote:

Most people aren’t used to being so alone, so confronted with themselves (or their families) with no ability to escape and find a space of their own. As a result, they’ve tried to create fresh experiences despite nothing new being available.

How Content Marketing Can Fill the Pop Culture Void

What does this environment mean for brands trying to connect with consumers in the face of uncertainty about the virus and an impending second wave of infections? 

Here are three content marketing tactics to employ that will demonstrate your understanding of consumer needs at this surreal moment in time: