Search Intent and SEO: A Quick Guide
Understanding search intent can be the secret ingredient that brings your content strategy from okay to outstanding. As an SEO Strategist at a digital marketing agency (Brainlabs), we often find clients on the brink of ranking success. They’re sitting on stellar content that simply isn’t ranking for their target keywords. Why? Oftentimes, the keywords and the intent simply don’t match.
Here we’ll discuss the different types of search intent, how to determine the best intent for given keywords, and how to optimize for search intent.