How to Use PR to Build Credibility for Your Business
Questions I ask Gloria Chou:
- In this day and age what is PR?
- Has blogging changed the role of accredited journalists?
- How do you break through the clutter when pitching?
- What role does a press release play?
What you’ll learn if you give a listen:
- The role of PR is to build credibility
- How to connect with journalists
- How to tailor your pitch
- How press releases can turn into exclusives